Henrico Area Mental Health is a partner with Virginia Department of Behavioral Health and Developmental Service to implement an environmental strategy project entitled Counter Act. The project raises awareness and reduce sales of tobacco products to minors. This helps to foster good health by occupying pleasant, stimulating environments that support well-being. The Henrico Area Prevention Team implements this environmental strategy visiting all Henrico County retail businesses that sell tobacco products, sharing information and gathering information about tobacco products sold in Henrico County. There are close to 300 retail businesses that sell tobacco products in Henrico County. We provide an information toolkit with stickers and placemats that may be place with existing We Card signage. Included in the toolkit is a voluntary pledge form. Many retailers are signing the pledge card to show their support to the Counter Act project.